10 YEARS IN A BRAND...FEAR OF GOD

Jerry Lorenzo is an American fashion designer and the founder of the luxury streetwear brand Fear of God. Known for his sophisticated approach to casual wear, Lorenzo has redefined contemporary fashion, blending high-end craftsmanship with a relaxed aesthetic. His journey from an unconventional background to becoming one of the most influential designers in the industry is a testament to his creativity, faith, and entrepreneurial spirit.

Born on October 5, 1977, Jerry Lorenzo Manuel Jr. grew up in a sports-centric household. His father, Jerry Manuel, was a professional baseball player and coach, exposing Lorenzo to a disciplined and competitive environment from an early age. Despite this, Lorenzo pursued a different path, earning a degree in business before moving to Los Angeles, where he initially worked in marketing and as a sports agent.

Without formal fashion training, Lorenzo launched Fear of God in 2013, driven by a passion for self-expression and a vision for elevated streetwear. His brand quickly gained recognition for its unique blend of luxury and grunge-inspired aesthetics, characterized by elongated silhouettes, muted color palettes, and high-quality craftsmanship.

Fear of God became a cult favorite, earning endorsements from celebrities like Kanye West, Justin Bieber, and Jay-Z. Lorenzo’s commitment to authenticity and meticulous design set his brand apart in an industry often dominated by traditional fashion houses.

Building on the success of Fear of God, Lorenzo introduced Essentials, a diffusion line aimed at providing high-quality wardrobe staples at a more accessible price point. Essentials became a cultural phenomenon, widely embraced by streetwear enthusiasts for its minimalist branding, oversized fits, and affordability.

Jerry Lorenzo has collaborated with some of the biggest names in fashion and sportswear, including Nike, Adidas, and Zegna. His partnership with Nike, which resulted in the Fear of God x Nike sneaker line, further cemented his influence in both the sneaker and fashion industries.

In 2020, Lorenzo announced a long-term partnership with Adidas, taking on a leadership role in designing basketball footwear and apparel for the brand. His ability to seamlessly merge luxury with sportswear continues to push the boundaries of contemporary design.

Beyond fashion, Lorenzo’s work is deeply rooted in faith and personal conviction. His designs reflect a sense of purpose and spirituality, making Fear of God more than just a clothing brand—it is a movement that embodies confidence, individuality, and modern luxury.

Today, Jerry Lorenzo remains a pivotal figure in the world of fashion, reshaping the landscape of high-end streetwear and inspiring a new generation of designers. His journey from self-taught entrepreneur to industry leader is a story of vision, perseverance, and unwavering belief in one’s craft.